Why Quintessential Is Shorting This Music App

How iconic bossa nova stars guided Quintessential’s Gabriel Grego to his latest short-selling target.

Illustration by II

Illustration by II

The most popular artists on the app were bossa nova legends Antonio Carlos Jobim, Vinicius de Moraes, and Elis Regina.

The roster made for a sensual playlist — but it was another red flag that things were askew at Akazoo, a Nasdaq-listed digital music service, according to managing partner Gabriel Grego of Quintessential Capital Management.


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