Why We United Institutional Investor and Alpha

Illustration by II

Illustration by II

When the publication that would become Alpha was founded, it made sense to split out coverage of alternative and long-only asset management. Not anymore.

As of today, Institutional Investor and Alpha – the two primary journalistic brands of Institutional Investor LLC, our parent company – have been united, simply, as Institutional Investor.

Confused? Let me explain.

Institutional Investor – the magazine, denoted by italics – was founded in 1967.

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