If the shoe fits, order it, or so it appears to be the marketing strategy of Kenneth Cole. The fashion designer made some ripples late last week with a report that it was offering the New York Hedge Fund Slip-on. What exactly the inspiration was will remain a mystery, as the company did not return requests for comment, but little about the shoe itself suggests that its features reflect either hedgies or the wares they peddle. The imported footwear, according to online retail postings, has “a removable footbed, midsole cushioning for shock absorption and flexible runner sole for comfort and traction.” The loafer has a “traditional design” with a modern kick through bicycle toe stitching. Nothing there suggests hedge funds either. But catchy style names is nothing new for Cole. It has a Mutual Fund shoe, too, that looks awfully like the HF version but with laces, and sells for the same $160, and cheaper models such as “Man of the Year” and “Fair Market,” as well as others with clever appellations from outside the financial industry.