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PEOPLE - Returns For Earth

Julian Knight, chairman and CEO of Global Cool, a charitable foundation that spans environmental consulting, multimedia planning and live-events management, is raising a new, open-ended fund with the aim of mounting televised concerts that would be carbon-neutral through the purchase of carbon credits.

Julian Knight, chairman and CEO of London-based Global Cool, a charitable foundation that spans environmental consulting, multimedia planning and live-events management, is raising a new, open-ended fund with the aim of mounting major televised concerts that would be made carbon-neutral through the purchase of carbon credits. For a minimum investment of $100,000, investors in Global Cool Events — which hopes to raise at least $100 million — will receive the first 8 percent of all profits, half of the pro½ts between 8 and 20 percent, and 20 percent of all pro½ts thereafter.

Knight, 36, who previously worked at Rothschild, Société Générale and Man Group, joined Global Cool last November, inspired by a visit to Brazil’s biggest landfill, on the outskirts of Rio de Janeiro. “That gave me the environment and charity bug,” he says.

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