30 under 30 - Elizabeth Spiers


ELIZABETH SPIERS

The name Elizabeth Spiers is practically synonymous with “blog.” After working as a buy-side analyst, Elizabeth delivered sound bites for the media on Mediabistro.com and Gawker.com, which she helped found with Nick Denton. Though that was fun and all, she really wanted to use her knowledge of Wall Street in the same vain. Now she does just that on Dealbreaker.com, a blog that has firms like Morgan Stanley, which blocks its URL from employee computers, afraid, very afraid of the diminutive firebrand.

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Age: 29

Birthplace: Montgomery, Alabama

Education: B.A., Public Policy Studies/Political Science, Duke University

Profession: Editor/Publisher/Writer

Current Position: Editor and Publisher, DealBreaker.com;

Author, “And They All Die in the End” (a satirical novel about Wall Street, to be published by Penguin/Riverhead in 2007)

Previous Position(s): editor-in-chief at mediabistro.com, contributing writer and editor at New York Magazine, founding editor of Gawker.com and previously, buy-side equity analyst

Questions

When did you start doing what it is you’re doing? How did you get into it?

I started working in online media in December of ’02 with the launch of Gawker.com. Nick Denton was a friend of mine socially and he wanted to create a New York-focused blog for commercial purposes. I thought it was a good idea and wanted to do more writing and less number crunching, so when he approached me about writing it, I was happy to do it. I’ve been in and out of online media and writing full-time ever since.

What was your best day on the job?

No single day stands out, but there are a lot of instances where I realized that whatever I was working on at the time was really taking off. At Gawker, I think it was when things we were doing first started migrating into mainstream media—Howard Stern reading it and mentioning it; William Safire quoting it in his column, etc. At mediabistro, it was getting the first blogger/reporter into the White House briefing room.

Your worst?

I hate firing people. Fortunately, I haven’t had to do it much, but every time I have, it’s been painful.

If you could change one aspect of your job, what would it be?

All of the administrative things that come with running a small business would disappear. I’m not detail-oriented, and overhead-related minutiae drive me crazy.

What quality has most enabled your success?

A healthy obliviousness to the odds of failure.

What did you spend your first bonus on?

Taxes. I wish I could say I spent it all on hookers and blow, but no. Taxes.

Most memorable encounter with ageism?

I’m not sure if it was more ageism or sexism, but the CEO of a distressed public company I was supposed to be analyzing on behalf of its largest shareholder kept dismissively comparing me to his little granddaughter, which I thought was merely obnoxious until he told said shareholder that a report I turned in was “badly written,”—a critique I haven’t gotten before or since. He thought it would discredit my analysis, which was not optimistic about the prospect of a turnaround. When pressed by the shareholder, he admitted that he hadn’t read it at all. I suggested that his behavior was probably indicative of why the company was distressed in the first place.

Whats on your iPod right now?

A lot of random stuff with no coherent theme. 1980s country music (Alabama, Waylon Jennings, etc), the Allman Brothers, The Killers, The Clash, NPR podcasts, some random dance/hip hop mashups.

Are you reading anything?

I just finished George Saunders’ new book, “Persuasion Nation” (fantastic), and just started Dan Reingold’s “Confessions of a Wall Street Analyst.”

What do you hope to be doing in ten years? Twenty?

10 years - Running the same company, only it’s bigger and more successful. And I’d still be writing, but getting paid better to do it. 20 – As long as it’s still fun, the same thing.

Sushi or burgers?

Burgers. (I’m a Southern girl. I like red meat.)