Ignacio Sánchez Asiaín|
has appointed José María García Meyer-Dohner
to run its newly-created U.S. division as part of a broader reorganization of the bank's senior management. García's main challenge will be to expand BBVA's still small share of the growing U.S. Hispanic market. Vitalino Nafría
, previously in charge of Latin America, is now running BBVA's retail bank in Spain and Portugal. Ignacio Sánchez Asiaín
is the bank's new head for South America. Jaime Guardiola
, CEO of BBVA Bancomer
, the bank's highly successful Mexican operation, got a seat on BBVA's expanded management committee, alongside García and Sánchez.