| Ignacio Sánchez Asiaín |
Spain’s BBVA has appointed José María García Meyer-Dohner to run its newly-created U.S. division as part of a broader reorganization of the bank’s senior management. García’s main challenge will be to expand BBVA’s still small share of the growing U.S. Hispanic market. Vitalino Nafría, previously in charge of Latin America, is now running BBVA’s retail bank in Spain and Portugal. Ignacio Sánchez Asiaín is the bank’s new head for South America. Jaime Guardiola, CEO of BBVA Bancomer, the bank’s highly successful Mexican operation, got a seat on BBVA’s expanded management committee, alongside García and Sánchez.