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Cross-listed Foreign Stocks Attract More U.S. Investors

Foreign stocks that cross-list — that is, are listed at home and in the U.S. — attract more investment than foreign companies. A new study finds that the obvious answers don’t explain why.

An academic paper awaiting publication poses a multi-trillion-dollar question: What are the most important determinants of U.S. investment in the equity of foreign firms?

Two of three favorite explanations for home bias do not withstand scrutiny, claim the report’s co-authors.

John Ammer at the Federal Reserve Board, Sara Holland at the University of Georgia, and David Smith and Frank Warnock at the University of Virginia base their findings on U.S. Treasury data used to calculate foreign holdings by U.S. residents. They relied on a confidential benchmark survey of company-level data conducted in 1997 by the U.S. Treasury Department and the Federal Reserve. Such granular detail on investor behavior is extremely rare and it cried out for the scholars’ attention. Conclusions shed overdue light and stand the test of time, they insist.

Despite such enormous stakes in foreign stocks, the co-authors cite a gap in research on what governs the level of U.S. investment in foreign firms. Their new paper makes a dent subject to newer data that they would welcome. The paper, entitled U.S. International Equity Investment, disputes two favored and long-held assumptions about disproportionate investment in foreign companies that cross-list their depository shares in the U.S. The first is that lower transaction costs did not explain the imbalance.

If the reduction in transaction costs motivated investors who wanted to trade stocks on the NYSE, most cross-listings would have been ADRs. Instead, underlying foreign securities received the bulk of attention from U.S. investors. This evidence rules out transaction costs as a primary impediment to foreign investments.

Institutions wait for firms to list in the U.S. before they invest, says David Smith, who directs the Center for Financial Innovation at the University of Virginia’s McIntire School of Commerce. When firms satisfy reporting requirements for cross-listing, investors instruct traders to buy shares where they are cheapest. More often than not, traders bypass ADRs for direct investments.

Common wisdom fails inspection again in the second of the favored explanations when it assigns a cross-listing effect to differences in legal systems. That was not a main draw, it turned out. “We didn’t find any evidence that ‘bonding’ to U.S. laws led to a larger ‘cross-listing effect,’” says Frank Warnock, the Paul M. Hammaker Associate Professor of Business Administration at The University of Virginia’s Darden School of Business.

Most U.S. investment nowadays resides in the ordinary shares of companies with depository receipt programs, if the companies hail from the developed world. “Depository receipts probably represent between an eighth and a quarter of total U.S. ownership,” says Dave Stueber, managing director and head of sales for the Depositary Receipts business at BNY Mellon. Most U.S. investment in GlaxoSmithKline, for instance, resides in ordinary shares, not in its depository receipts. Stray into Russia, Brazil or emerging regions unlike the known world 15 years ago, Steuber says, and depository receipts command a much larger share of U.S. and global investment.

Accounting implications furnish the authors with the most plausible of three explanations to the question that launched their research into why U.S. investors buy foreign stocks. Periodic fillings in English reconciled to generally accepted accounting principles (GAAP) confer confidence. “It really seems to be an information story rather than about costs or legal systems,” says Warnock. Listing here appears to boost confidence most in the reported financial performance by companies from countries with sub-par accounting standards.

“Companies that got the biggest pop come from countries with strong legal structures but poor accounting systems,” Warnock says. In other words, investors seem keenest to gamble on foreign companies once they satisfy the SEC. But if they go wrong, sound legal systems in home countries can put things right. New markets notwithstanding, that’s human nature.

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