Yoel Zaoui of goldman sachs group is accustomed to spending his time talking to chief executives about deals. But Goldmans head of investment banking for Europe, the Middle East and Africa spent the weekend of April 17, 2010, talking to many of them about his firm, which had just been sued by the U.S. Securities and Exchange Commission over a 2007 collateralized debt obligation transaction known as Abacus.
Zaoui took the potential fallout very seriously, especially as critics predicted it could hurt the banks most valuable client business: its M&A franchise. Goldman (which settled the case last June without admitting wrongdoing) embarked on what Zaoui calls a big exercise of introspection whilst redoubling our efforts with our clients.
A lot was at stake for the 49-year-old Zaoui, who was one of only a handful of executives responsible for building Goldmans European investment banking business from scratch, beginning in 1989. At that time, investment banking was the new thing, and I was asked to go to Europe and start Goldmans business there, he recalls.
Zaoui didnt hesitate. I was drawn to the idea of striking up a personal rapport with executives and becoming a trusted adviser to a company, he explains. Plus, he enjoys the cut-and-thrust of deal making: For me, to develop a really good relationship, you have to be able to disagree with a client, and for it to be a comfortable conversation. Then there is what he calls his paranoia viewing a deal from every possible angle to identify any obstacles to success. These qualities combined with fluency in English, French, Italian and Spanish brought Zaoui and Goldman unparalleled success in Europe, where the firm progressed from providing defense advice alongside such venerable City of London institutions as S.G. Warburg & Co. to becoming the Continents top M&A adviser.
Along the way, Zaoui played a key role in some of the regions most high-profile deals, including helping three French companies fend off hostile takeovers by rivals: oil concern Elf Aquitaine against Total Fina in 1999, aluminum maker Pechiney against Alcan in 2003 and pharmaceuticals manufacturer Aventis against Sanofi-Synthélabo in 2004; all three cases resulted in friendly mergers. More recently, in August, Zaoui was a lead adviser for GDF Suezs reverse acquisition of the U.K.s International Power.
His work at the vanguard of Europes takeover wave brought him into close contact with his elder brother, Michael, who had risen to head European M&A at arch-rival Morgan Stanley. In fact, Zaoui sat across the negotiating table from his brother during the Alcan-Pechiney deal. He insists that in more than two decades of working on opposing sides of deals, there was never an issue between us.
The son of a United Nations lawyer who ran food aid programs, mainly in Africa, Zaoui says his fathers best advice was Be yourself. For Zaoui, a French national born in Morocco and raised in Italy, investment banking seemed the most exciting way to follow that advice. He left Italy in 1977 for Paris, where he earned a business degree from École des Hautes Études Commerciales in 1982, followed by a diploma in finance from Paris Dauphine University in 1983. He spent three years with Arthur Andersen in France, then headed to the U.S. for an MBA from Stanford Universitys Graduate School of Business before Goldman recruited him in 1988.
Zaouis enthusiasm has a profound impact on clients. Yoel continually impressed us with his commitment, passion for the deal, energy, innovation and strategic thinking, says Aditya Mittal, CFO of ArcelorMittal. Zaoui was Goldmans lead adviser when Indias Mittal Steel Co. opted to make a hostile bid for Arcelor in 2006.
These days, Zaoui is recruiting managing directors as part of Goldmans renewed commitment to clients a rare step for a bank that usually promotes from within. The future is exciting because in the medium to long term, companies will look to new markets for growth, he says. Its going to be fascinating to see the sort of deals that will unfold. Pioneering work like helping put Goldman Sachs on the map in Europe is not something that will be repeated in career terms, but there are some new and equally fascinating challenges ahead for the next generation of bankers.