Life just keeps getting sweeter for Allison Britz. The onetime associate media analyst at Sanford C. Bernstein last year quit a job in venture capital to help her father launch a chain of frozen-dessert stores in Manhattan. A year later father and daughter are about to open their fourth CremaLita, which doesn’t sell ice cream or yogurt but something called “low-calorie frozen delight.” The chain’s Italian-sounding name doesn’t translate into anything, and a recent New York Times story questioned just how low-calorie the delight is. Nevertheless, the lines of customers are out the door; the 29-year-old Britz says each location has turned a profit within a week of opening. The pair plan to open ten new Manhattan locations by next fall and to go national in two years. “I eat, sleep and drink CremaLita,” Britz says. “There’s not a time when I’m not thinking about it. On Wall Street after 5:00 p.m., the market is closed. We’re still open.”
