Social consciousness takes a back seat only to financial returns among investors, according to a survey by TIAA-CREF. When asked about their financial goals, 85% of the company’s Social Choice Account members and 91% of non-participants picked high returns as their main concern, but only a slightly smaller percentage (83%) agreed that they were willing to accept lower returns if an investment “can do some good in this world.” “The combination of investors’ putting returns at the top but also ranking social factors quite high – that single conclusion is probably the most powerful one,” TIAFF-CREF Managing Director Scott Budge told Investment News.
