How does an emerging hedge fund manager capture the attention of investors? For those who lack the time or ability to market themselves, or the budget to hire someone to do it, London-based Radar Screen Research offers its new Web site, Undertheradarscreen.com. Touted as a low-cost and efficient alternative to the traditional and expensive marketing route, the site creates a “virtual radar screen” where qualified investors can view emerging managers. The site, which launched March 31, is serious about keeping unqualified trespassers out. The welcome screen issues this warning: “If you are not a high net worth individual, sophisticated/qualified investor or fund manager (including FOFs), please leave this site immediately. If you are a private individual and are uncertain of your status, we suggest that you visit the [U.K. Financial Services Authority Web site] for clarification.”
