Why Some Hedge Funds Aren’t Smarting Over JUUL’s Woes

Last year’s Altria deal may have saved the investments of hedge funds and others who earlier poured money into the embattled e-cigarette maker.

(David Paul Morris/Bloomberg)

(David Paul Morris/Bloomberg)

Another day, another round of bad news for JUUL.

The business model of the e-cigarette maker — and unofficially the third-most-valuable pre-IPO company — is under attack and its valuation is seemingly going up in smoke.

The controversial company is being blamed for the recent vaping deaths and the epidemic of teen vaping.

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