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The 2015 Trading Technology 40: Bradley Peterson
#7 Bradley Peterson, Chief Information Officer, Nasdaq OMX Group
The Nasdaq Stock Market may have lost the big new listing of last year, the $25 billion Alibaba Group Holding IPO, to the New York Stock Exchange, but it’s still sharpening its edge as a growth- and tech-stock-oriented marketplace — of which it is itself a member. Nasdaq-listed Nasdaq OMX Group, with a market cap of $8 billion and a technology solutions business that generated $403 million in revenue in the first nine months of 2014, “has always been associated with innovative tech companies,” notes executive vice president and chief information officer Bradley Peterson, 55. With start-ups tending to stay private longer, Nasdaq increasingly wants to build relationships in the pre-IPO phase to “help these companies control how they’re structured and when to time a public exit,” explains Peterson, who was CIO at eBay and Charles Schwab Corp. before taking the Nasdaq position two years ago. A case in point is ExactEquity, a cloud-based capital management tool introduced last July that allows companies to link to Nasdaq Private Market for full tracking of primary and secondary share transactions. Nasdaq is assisting international customers — exchanges in Egypt, Indonesia and the Philippines are recent buyers of its technology — with similar strategic concerns. “We’re with these companies,” Peterson says. “We’re talking to them and starting to see that common thread” of nurturing companies while they are private and keeping them local when they go public.
See also Peterson's profile in the 2012 Tech 50.