Ebay will acquire interactive marketing company, GSI Commerce, for about $2.4 billion, including debt, Financial Times reports. As part of the deal, Ebay will sell certain non-core assets, including GSI’s sports merchandise business.
A new company will acquire the sports merchandise business and a 70% stake in online-retail sites, RueLaLa.com and ShopRunner.com. Ebay appointed Goldman Sachs and Peter Solomon as financial advisers, while Morgan Stanley advised GSI.
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