Ebay will acquire interactive marketing company, GSI Commerce, for about $2.4 billion, including debt, Financial Times reports. As part of the deal, Ebay will sell certain non-core assets, including GSI’s sports merchandise business.
A new company will acquire the sports merchandise business and a 70% stake in online-retail sites, RueLaLa.com and ShopRunner.com. Ebay appointed Goldman Sachs and Peter Solomon as financial advisers, while Morgan Stanley advised GSI.Click here for the story from Financial Times.
Click here for the additional coverage from Bloomberg.