Nielsen Holdings is planning to raise a total of about $1.5 billion in an initial public offering (IPO), Financial Times reports. As part of the deal, the New York-based global marketing and advertising research company will sell 71.4 million shares at $20-$22 per share and use about $1.42 billion of the proceeds to reduce its total debt.
JPMorgan and Morgan Stanley are lead underwriters for the sale, while Citigroup, Credit Suisse, Deutsche Bank and Goldman Sachs are the co-underwriters. Nielsen is also planning to raise about $240 million in a concurrent offering of convertible subordinated bonds.
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