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The 2014 Tech 50: David Gershon

31
David Gershon
Chairman and Chief Executive Officer
SuperDerivatives
Last year: 32

SuperDerivatives has come a long way in the 14 years since David Gershon, a physicist and an expert in exotic foreign exchange options, left Barclays Capital to develop a web-based valuation service. It may seem modest in retrospect, but price transparency in forex options, the first asset class he tackled, was a disruptive innovation that London-based SuperDerivatives would subsequently replicate in interest rate and commodity products on its journey to becoming a derivatives-oriented data, technology and trading platform positioned as a rival to none other than Bloomberg. Certainly not alone among sellers of technology and services to financial firms, Gershon, 49, is keenly aware of the industry’s “continuous path to cost-cutting” since the crisis of 2008. “Bloomberg terminals for everybody is really a luxury they can’t afford,” Gershon reasons. He predicts that with his and others’ cloud-based technology providing a lower-cost, efficient data-delivery alternative, “five years from now, the landscape of market data terminals will be dramatically different.” Super­Derivatives’ DGX market data platform has surpassed 100,000 users, and an extension announced last October, DGX Direct, streams real-time information on cash and derivatives instruments straight into users’ systems. In May the company’s multibank, multiasset trade execution platform, SDeX, went live, with at least 30 banks committed to providing prices.

The 2014 Tech 50
Click name to view ranking profile.
1
1
3
4
5
Thomas Secunda
Bloomberg
Jeffrey Sprecher
Intercontinental Exchange
Catherine Bessant
Bank of America Corp.
Stephen Neff
Fidelity Investments
Lance Uggla
Markit
6
7
8
9
10
Robert Goldstein
BlackRock
David Craig
Thomson Reuters
Phupinder Gill
CME Group
Anna Ewing
NASDAQ
OMX Group
R. Martin Chavez
Goldman Sachs Group
11
12
13
14
15
Deborah Hopkins
Citi Ventures
Dan Mathisson
Credit Suisse
Daniel Coleman
KCG Holdings
Michael Spencer
ICAP
Michael Bodson
Depository Trust &
Clearing Corp.
16
17
18
19
20
Joe Ratterman
BATS Global Markets
Dominique Cerutti
Euronext
Ron Levi
GFI Group
Gaurav Suri
D.E. Shaw Group
Charles Li
Hong Kong
Exchanges and
Clearing
21
22
23
24
25
Lou Eccleston
S&P Capital IQ
Lee Olesky
Tradeweb Markets
Richard McVey
MarketAxess Holdings
Seth Merrin
Liquidnet Holdings
Antoine
Shagoury

London Stock
Exchange Group
26
27
28
29
30
Christopher
Perretta

State Street Corp.
Kevin Rhein
Wells Fargo & Co.
Peter Carr
Morgan Stanley
Hauke Stars
Deutsche Börse
Robert Alexander
Capital One
Financial Corp.
31
32
33
34
35
David Gershon
SuperDerivatives
Chris Corrado
MSCI
Joseph Squeri
Citadel
Tanuja Randery
BT Global Services
John Bates
Software AG
36
37
38
39
40
Gary Scholten
Principal Financial Group
David Gledhill
DBS Bank
Simon Garland
Kx Systems
Cristóbal Conde
FinTech Innovation Lab
Jeff Parker
EidoSearch
41
42
43
44
45
Kim Fournais &
Lars Seier Christensen

Saxo Bank
Kenneth Marlin
Marlin & Associates
Tyler Kim
MaplesFS
Jim McGuire
Charles Schwab Corp.
Jim Minnick
eVestment
46
47
48
49
50
Steven O’Hanlon
Numerix
Sebastián Ceria
Axioma
Yasuki Okai
Nomura Research Institute
Niki Beattie
Market Structure Partners
Mas Nakachi
OpenGamma

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