Google the word raine and youll pull up a maker of nylon military field gear, an arcade emulator and an Estonian architect. But Eric Schmidt, Googles CEO, did not have nylon, arcades or Estonians in mind when he put his money in a company of the same name.
Although not obvious from a Google search, the Raine Group is a boutique merchant bank with an investor list thats a whos who of digital media moguls. Among them: exFacebook president Sean Parker, former Yahoo CEO Terry Semel, Demand Media CEO Richard Rosenblatt and Netscape founder Marc Andreessen.
Launched by star media bankers Joe Ravitch and Jeff Sine, late of Goldman Sachs and UBS, respectively, New Yorkbased Raine Group is seeking capital for digital investments that include building up such online businesses as a magazine, a game maker and a shopping network. In a few years search results for raine will probably include media megabank.