Gershon then systematically extended his concept to other asset classes, including equities and commodities, tapping into the demand for over-the-counter products and attracting blue-chip banks, corporations, fund administrators and auditing firms as clients. But the 45-year-old CEO didn’t stop there. He packaged solutions for such needs as multi-asset portfolio revaluations, front-office pricing and analytics, position management, data management and, most recently, hedge accounting — all marketed and delivered through offices on five continents. “
We open offices to support our clients,” he notes, but “all products are sold on the Internet, so we don’t need a lot of implementation teams.” Gershon believes the Web-based strategy has been crucial to cost-efficiency; SuperDerivatives’ growth has been fueled by a “thirst for accuracy in derivatives pricing,” and investments in recent years in multi-asset solutions are paying off because “they are now very expensive to develop in-house.”
Return to the 2010 Tech 40 Index
