Rockefeller Capital Hires Brian Cuneo From Ayco Family Office

The firm is building out its wealth and asset management services for affluent individuals and institutions.

Illustration by II

Illustration by II

Rockefeller Capital Management has hired Brian Cuneo from Ayco Family Office, a Goldman Sachs Group company, to help the wealth manager expand its client services.

Cuneo, who worked at Ayco for more than 22 years, will open a new office in Saratoga Springs, New York, according to a statement Monday from Rockefeller Capital. At Ayco, he led a team focused on chief executives at Fortune 500 companies, private equity professionals, entrepreneurs, and wealthy families.

Cuneo is Rockefeller Capital’s latest senior hire this year as the firm builds outs is wealth and asset management services for affluent individuals and institutions such as foundations and endowments. The wealth manager, which has offices in New York, Boston, Washington, Salt Lake City, and Wilmington, Delaware, had $18.6 billion in assets under advisement at the end of September, according to the announcement.

“Brian has spent his career providing some of the most successful business leaders and their families with trusted advice ranging from tax and estate planning to investments, insurance and executive compensation,” said Gregory Fleming, president and chief executive officer of Rockefeller Capital Management, in the statement. “His experience in advising clients and managing teams of professionals will be invaluable to the Rockefeller Global Family Office as we continue to enhance our capabilities and service offerings.”

[II Deep Dive: Former Morgan Stanley Executive to Expand Rockefeller Capital Management]

Fleming, who was previously president of Morgan Stanley’s wealth management unit, agreed last year to help the New York-based family office form Rockefeller Capital.


In March, the firm announced it hired Michael Brakey as the head of credit and banking in its wealth management business and Grace Yoon as head of Rockefeller Capital’s strategic initiatives. Earlier this month, the firm said it hired Douglas Dubiel as a managing director for its wealth management unit.