After tumbling in value and from favor following the dot-com bust four years ago, online brokers are making a comeback, grabbing more market share from traditional retail brokers. Bloomberg News reports that the onliners have increased their market share from 7% in 2000 to 10% last year, a notable feat considering the intervening market freefall. Success has come by slashing fees in half and by catering to less wealthy investors, while the traditionals focus more on the wealthy. “The full-service brokers should be worried,” Former DLJ chief executive Blake Darcy, now with E*Trade, told Bloomberg. “They continue to live in a world where they say people aren’t smart enough and disciplined enough to manage their own finances, but people today need much less handholding.”