Hershey Trust Company (HTC) will sell its wealth management unit to Bryn Mawr Trust, a unit of Bryn Mawr Bank. Bryn Mawr Trust will acquire HTC Private Wealth Management Group, including the full team of client services personnel.

The financial details of the sale have not been disclosed. Bryn Mawr Bank is expected to pay the purchase price in cash and stock, adds The Wall Street Journal. The deal is expected to be completed by the second quarter of 2011.

Click here for the release from PR Newswire. 

Click here for the additional coverage from The Wall Street Journal.