Aggressive Pharma Ads Yield Results — and Complaints
Drugmakers such as AbbVie and Valeant have been able to boost sales through direct-to-consumer advertising, but at what cost?
Khadijah M Silver
December 4, 2015
Abbott Laboratories AndroGel testosterone gel is displayed for photograph at a pharmacy in Princeton, Illinois, U.S., on Friday, April 27, 2012. Abbott Laboratories, Eli Lilly & Co., and other drugmakers have helped prescriptions for testosterone replacement therapies nearly double to 5.6 million since 2007, according to data compiled by Bloomberg. Photographer: Daniel Acker/Bloomberg
Daniel Acker/Bloomberg
