Short Shift

Traditional money managers are embracing short-selling as a way to capture alpha - and assets.

Set on a hillside in a leafy office park in the San Francisco Bay Area suburb of Orinda, the headquarters of AXA Rosenberg Group looks more like a college campus than a thriving asset management business. But amid this bucolic backdrop, AXA Rosenberg’s computers are hard at work, crunching numbers that the firm’s investment team uses to construct equity portfolios for its clients around the globe.

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