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Brawl in the family

As Société Générale Asset Management seeks to boost profit margins by selling more hedge funds, it must fend off competition from rival SocGen unit Lyxor Asset Management.

When Philippe Collas became the founding CEO of Société Générale Asset Management in 1996, he looked to major markets abroad to jump-start a mostly domestic business. Within a year he had launched a high-profile, London-based operation, SGAM U.K. Then he bought Yamaichi International Capital Management from failed Japanese brokerage Yamaichi

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