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The Goldman Sachs Brand Demystified

The alum-run hedge funds prove more institutional than gunslinging, and the favorites are becoming more friendly to investors.

By Sarah WoodWhat is the Goldman Sachs mystique all about? Consider former Goldman partner Eric Mindich, whose launch of Eton Park Capital Management quickly raised a record $3.5 billion in 2004. Mindich, who became a Goldman partner at the age of 27, had acquired a reputation as a brilliant risk

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