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E*Trade’s extreme makeover

The onetime ugly duckling’s transformation has made it an attractive acquisition target.

By Suzy WaiteThree years ago, E*Trade Financial, the online retail brokerage firm, seemed as good as dead. Prashant Bhatia, an analyst from Citigroup, changed his rating of the stock from “neutral” to “sell” on November 12, 2007, on the prediction that the company’s involvement in securitized products and other complex

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