This content is from: Premium
Why a Quant Shop Spends Big Bucks on a Literary Institution
Executives at British asset manager Man Group explain why the firm, known for its quantitative prowess, chooses to sponsor the Man Booker Prize, which honors the best English-language novel in a given year — a selection process that is nothing if not discretionary.

Illustration by Matt Chase. On a warm July night, a mix of international literati, PR flacks, and financiers gathered in what was once the private library of J. Pierpont Morgan at a reception to honor American author Paul Beatty. Guests enjoyed champagne, beef sliders, oysters, and truffled risotto balls while taking
To continue reading, subscribe now to Premium Journalism. Already a subscriber? Login.