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Morgan Stanley has overthrown Deutsche Bank Securities to place first in Institutional Investor’s 2017 ranking of America’s specialist equities salespeople.
The firm, which ranked first in 2015 but slid to second place last year, reclaimed the top spot in the specialist division of the newly redesigned survey. This year, survey participants were invited to rank both the best generalist and the best specialist salespeople. In previous years, the All-America Sales Team focused only on specialists.
J.P. Morgan Chase & Co. took the crown in the generalist division, while Morgan Stanley placed second.
Generalist and specialist salespeople were ranked based on the following attributes: best at providing special services, best understanding of client needs and customized service, knowledge and effective communication of research product, most proactive in facilitating and integrating access to analysts, quality of idea generation, quality of relationship, and quality of service intensity and responsiveness. Votes for individual salespeople were translated into votes for their firms.
This year, Deutsche Bank placed second in the specialist division, while J.P. Morgan came in third, climbing three spots from a sixth place finish in 2016. Credit Suisse Group captured the No. 4 spot, while UBS came in fifth.
First-place Morgan Stanley won the top spot in four out of eight equity investment sectors included in the survey, inlcuding basic materials, capital goods/industrials, energy, and technology, media and telecommunications. J.P. Morgan ranked first in the consumer and economics and strategies sectors.
On the generalist side, Citi ranked third after J.P. Morgan and Morgan Stanley. Barclays, which isn’t ranked among the best specialist firms, took fourth place in the generalist division. Meanwhile, Deutsche Bank, which last year won the top spot in the specialist ranking, placed tenth in 2017’s generalist division.