China’s Moment Systems has secured $20 million in series B venture capital financing. The investment round was led by venture capital firm Kleiner Perkins Caufield & Byers. Moment System is the biggest third-party digital marketing measurement company in the country.
China Broadband Capital, Redpoint Ventures and WPP Digital also participated in the fundraising process. Kleiner partner Wei Zhou will join the board of directors of Moment Systems. Set up in 2006, the company specializes in the measurement and optimization of digital advertising through reach/frequency, demographics and more.
Click here for the release from PR Newswire.