Great-West Life & Annuity Insurance has appointed Joe Greene as senior vice president and chief marketing officer, PLANSPONSOR reports. He will execute the firm’s branding strategy, plan strategic marketing campaigns and head its marketing team.
In the new role, he will work under Great West’s president and CEO Mitchell Graye. Greene is joining Great West from Bernstein-Rein Advertising, where he was senior vice president and director of marketing and strategic planning. He has also previously worked with American Century Investments, American Express Company, Chase Manhattan Bank and OppenheimerFunds.
