After months of speculation over what former Morgan Stanley investment banker Joseph Perella was going to call his new firm, New York Times’ Dealbook reports that the new venture will be called Perella Weinberg. The Perella part is no surprise, as many expected it, but the Weinberg refers to Peter Weinberg, who formerly headed Goldman Sachs’ European business, and whose grandfather, Sidney Weinberg is often called “the father of the modern Goldman Sachs,” says Dealbook. The new name replaces the “NoCo” moniker used for lack of any better way to refer to Perella’s investment boutique. The firm was set to announce its name sometime this week, but Dealbook got the scoop by discovering that the firm filed the domain name perellaweinberg.com with Network Solutions on May 11 and a person involved with the firm confirmed the new name. Dealbook also notes that the initials of Perella Weinberg are just the reverse of another firm the former MS banker took part in: Wasserstein Perella.
