The initiative that encourages more biking and walking comes just in time for the London Olympics, which start in July. London is expecting a strong turnout but may not have a sufficient transportation system to meet everyones needs. So the idea is that the program will help reduce congestion.
British retailer Marks & Spencer has made clear it wants to be the worlds most ecologically friendly major company ever since launching its sustainability program, Plan A, five years ago. Its latest initiative: sending recycled clothes to Oxfam (which M&S calls shwopping). The chain is also encouraging a movement among the wider public. Its one of the major supporters of re:route, a new mobile telephone application that rewards travelers for biking or walking instead of taking the Tube or settling into the backseat of a hackney carriage. Launched last month, the app allows users to earn points for their heart-healthier journeys by redeeming them at locations around London, including, of course, M&S. Re:route was created by New Yorkbased environmental waste management company Recyclebank at the request of the colorful mayor of London, Boris Johnson.