Will Consumer Confidence Keep Rising in Europe?

Lower energy prices and central bank initiatives have helped boost spending, Morgan Stanley’s Geoff Ruddell explains, but significant challenges remain for the region’s retailers.

Video  |  Episode 3

Under the direction of Geoff Ruddell, Morgan Stanley earns the top spot in the general retailing sector for the first time since 1997. Europe’s central bankers have repeatedly expressed concerns about deflation, but Ruddell notes that retailers have been dealing with falling prices for some time and have learned to adapt.

Get the full results of the 2015 All-Europe Research Team survey.

Related