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The 2016 Fintech Finance 35: Vanessa Colella

< Fintech's Most Powerful Dealmakers of 201618. Vanessa ColellaGlobal Head of Venture Investing and Strategic Growth InitiativesCiti VenturesLast year: 17

Long regarded as a megatrend by Citi Ventures, democratization — broader and easier access to financial services — is bearing fruit as an investment theme, says Vanessa Colella, global head of venture investing and strategic growth initiatives for Citigroup’s technology accelerator and fintech fund. With technology increasingly economical and accessible to new markets and underserved populations, “there is a much higher degree of trust, and therefore acceptance, by consumers and small-business owners,” says Colella, 46, a onetime biology teacher who worked at McKinsey & Co., Yahoo!, and Citi’s North American consumer bank before joining Citi Ventures in 2013. “They’re getting accustomed to interacting with highly bespoke financial services in a much more automated way.” Portfolio companies of Palo Alto, California–based Citi Ventures, which was started in 2010 by its CEO, Citigroup chief innovation officer Deborah Hopkins, reflect democratization trends; they include online wealth management pioneer Betterment, mobile payments company Square, and brokerage app developer Trade It. BlueVine Capital provides business lines of credit and invoice factoring, C2FO addresses working capital needs, and a recent portfolio addition, FastPay Partners, finances receivables for digital enterprises. “We’re looking at this specific sector of payment and at how to use some of these tools to bring capital management to companies that ordinarily would not have been large enough to access those kinds of sophisticated tools,” Colella says. Noting that many traditionally integrated banking services disaggregated, or “unbundled,” after the global financial crisis, she is anticipating a swing back to “rebundling” and eyeing potential winners as that unfolds. Among those Colella sees as well positioned are money transmitter TransferWise and Berlin-based bank Number26.


 The 2016 Fintech Finance 35 Click below to view profiles
1. Jonathan KorngoldGeneral Atlantic2. Matthew HarrisBain Capital Ventures3. Jane GladstoneEvercore Partners4. James Robinson III & James
Robinson IV
RRE Ventures5. Steven McLaughlinFinancial Technology Partners6. Amy Nauiokas & Sean ParkAnthemis Group
7. Richard Garman &
Brad Bernstein
FTV Capital8. Gerard
von Dohlen
Broadhaven Capital Partners9. Darren CohenGoldman Sachs Group10. Hans MorrisNyca Partners11. Meyer (Micky) MalkaRibbit Capital12. Maria GotschPartnership Fund for New York City
13. Barry SilbertDigital Currency Group14. Jay ReinemannPropel Venture Partners15. Mariano BelinkySantander InnoVentures16. Justin Brownhill & Neil DeSenaSenaHill Partners17. François RobinetAXA Strategic Ventures18. Vanessa ColellaCiti Ventures
19. Michael SchleinAccion International20. Kenneth MarlinMarlin & Associates21. Rumi MoralesCME Ventures22. Alastair (Alex) RampellAndreessen Horowitz23. Steve GibsonEuclid Opportunities24. Fabian VandenreydtSWIFT
25. Vladislav SolodkiyLife.SREDA26. Gardiner Garrard IIITTV Capital27. Nektarios LioliosStartupbootcamp Fintech28. Lawrence WintermeyerInnovate Finance29. Bina KalolaBank of America Merrill Lynch30. Hyder JaffreyFintech Innovation
31. Calvin ChoiAMTD Group32. Janos BarberisFinTech
Hong Kong33. Jalak JobanputraFuture Perfect Ventures34. Sopnendu MohantyMonetary Authority of Singapore35. Oskar Mielczarek
de la Miel
Rakuten
FinTech Fund