Now Walker has stepped in front of the cameras once more to unveil MSDW’s new, in-house TV studio.
The $500,000-plus project allows the bank to tape presentations by its London-based European equity analysts for broadcast to institutional clients. Analysts are made up, interviewed, edited and beamed to customers’ desktop PCs via a broadband Internet connection. U.K. television journalist Michael Brunson helped Walker launch the studio at the bank’s offices in London’s Canary Wharf district.
Walker says video on demand gives fund managers, now bogged down by information overload, convenient access to stock research. Meanwhile, sell-side analysts, spending less time fielding client inquiries, can concentrate on what they do best. “As an industry and as an organization, we invest considerable sums of money producing research of a very high quality,” Walker says. “It’s vital that we distribute it effectively.”
MSDW claims to be the first bank in Europe to operate a TV studio specifically for the distribution of its stock research.
