Two former executives of Citigroup, Steve Swanson and Peter Kent, are starting a new electronic trading development firm, Eladian Partners, The Wall Street Journal reports. The former head of transaction services for Citi’s Lava trading platform, Shane Swanson, has also joined Eladian as general counsel.

New York-based Eladian may engage in quantitative trading across various asset classes using predictive technology and may serve the business of retail-level investors. Swanson and Kent held senior positions in Citi’s transaction-services division until 2010 and helped build Automated Trading Desk.

Click here for the story from The Wall Street Journal.