Twitter is in discussions to acquire Tweetdeck for around $50 million, The Wall Street Journal reports. The social media company is looking to take over Tweetdeck as part of its plan to increase the micro blogging platform’s appeal. The California-based company completed a financing at the end of last year, which valued it at around $4 billion. Twitter itself has also been the subject of takeover rumors with both Google and Facebook eyeing the company, adds The Guardian.

Click here for the story from The Wall Street Journal.

Click here for additional coverage from The Guardian.