The Piano Experiment 75% of retirement plan participants spent 25 minutes or less making their investment choices. Is that enough time to learn about something as complex as investing for retirement? Prudential conducted an experiment to find out. Related Articles GTCR: PE Needs to Stop Looking for the ‘Perfect Time to Sell’ John Crabb Prudential’s Tim Schmidt Wins the 2025 Allocator Lifetime Achievement Award The Editorial Team II Live: Seizing the Model Moment Sponsored by BlackRock