The 2016 Trading Technology 40: Dan Keegan

No. 7 Dan Keegan, Head of Equities, Americas, Citi

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< The 2016 Trading Technology 40

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7
Dan Keegan
Head of Equities, Americas
Citi
Last year: 9

Four years ago veteran electronic trading executive Dan Keegan, then Citi’s global head of cash equities, predicted that 80 percent of institutional volume would eventually be concentrated among five sell-side firms. Now three years into the job of head of equities, Americas, Keegan, 47, continues the consolidation refrain while aiming to ensure that Citi is a survivor. “The competitive landscape is changing radically” as the top banks deal with new capital requirements and regulatory pressures, he notes. Certainly, New York–based Citi has not been spared capital and cost constraints during what Keegan terms “seven years of right-sizing,” but now “the opportunity is there to build out our business.” Next-generation technology has to be part of it because “the world is governed by best execution,” says Keegan, who joined Citi in 2007 when it acquired Automated Trading Desk, where he was head of institutional equities. Earlier he had built JPMorgan Chase & Co.’s electronic execution services business. Keegan is touting Optimus 2.0, now being rolled out after a “soft launch” last year, as “one of the most important advancements in the execution space.” Rather than trying to muscle ahead in the algorithmic arms race, Citi is positioning Optimus as a tool for clients to assess and choose from an often confusing array of strategy and routing options. Instead of “pushing product,” Keegan says, Citi is offering clients “a road map, the optimal path to achieving their stated objectives.” He expects to build on the firm’s first-mover advantage with versions 3.0 and beyond. Keegan has positioned himself as an honest broker in the industry-regulator dialogue on market structure. He is a director of BATS Global Markets (see Chris Isaacson, No. 3), which recently withdrew its initial support of the controversial exchange application of IEX Group (see Rob Park, No. 16).


2016 Trading Technology 40

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1. Raymond Tierney III
Bloomberg

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2. Richard Prager
BlackRock

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3. Chris Isaacson
BATS Global Markets

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4. Jonathan Ross
KCG Holdings

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5. Bradley Peterson
Nasdaq

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6. Brad Levy
Markit

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7. Dan Keegan
Citi

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8. Ronald DePoalo
Fidelity Institutional

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9. Raj Mahajan
Goldman Sachs Group

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10. Ari Studnitzer
CME Group

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11. Mayur Kapani
Intercontinental Exchange

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12. Gerald O’Connell
CBOE Holdings

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13. Nicholas Themelis
MarketAxess Holdings

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14. Gil Mandelzis
EBS BrokerTec (ICAP)

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15. Bill Chow and Richard Leung
Hong Kong Exchanges and Clearing

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16. Rob Park
IEX Group

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17. Philip Weisberg
Thomson Reuters

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18. John Mackay (Mack) Gill
MillenniumIT

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19. Robert Cornish
International Securities Exchange

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20. Paul Hamill
Citadel Securities

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21. Eric Noll
Convergex

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22. Tyler Moeller and Joshua Walsky
Broadway Technology

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23. Rishi Nangalia
REDI Holdings

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24. Veronica Augustsson
Cinnober Financial Technology

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25. Alasdair Haynes
Aquis Exchange

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26. Manoj Narang
Mana Partners

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27. Gaurav Suri
Arcesium

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28. Robert Sloan
S3 Partners

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29. Anton Katz and Stephen Mock
AQR Capital Mgmt

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30. Stu Taylor
Algomi

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31. D. Keith Ross Jr.
PDQ Enterprises

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32. Donal Byrne
Corvil

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33. Alfred Eskandar
Portware

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34. R. Cromwell Coulson
OTC Markets Group

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35. Masayuki Hosaka
Rakuten

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36. Peter Maragos and David Karat
Dash Financial

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37. Amar Kuchinad
Electronifie

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38. Jennifer Nayar
SR Labs

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39. Dave Snowdon
Metamako

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40. Dan Raju
Tradier


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