This Man Called Kraft Heinz a Short — Almost A Year Ago

Former hedge fund manager Enrique Abeyta says the digital revolution is hurting 3G’s highly leveraged companies.

(Michael Nagle/Bloomberg)

(Michael Nagle/Bloomberg)

Last week’s $15 billion write down at packaged food giant Kraft Heinz no doubt came to as a surprise to the many followers of its two major owners: renowned investor Warren Buffett and 3G, the highly regarded Brazilian investment firm.

The duo is so legendary that in recent years hedge fund activists Bill Ackman and Dan Loeb separately looked to Kraft Heinz as a buyer for their target companies — Oreo maker Mondelez and soup maker Campbell’s, respectively.

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