< The 2015 Trading Technology 40: Going with the Flow

It may seem topsy-turvy when venerable financial institutions are turning to software entrepreneurs to cut through regulatory and market structure thickets. But that is how 11-year-old Broadway Technology, with Goldman Sachs Group as a lead customer and investor, has made its mark. Co-founders Tyler Moeller and Joshua Walsky combined computer science backgrounds — they have master’s degrees from Massachusetts Institute of Technology and Cornell University, respectively — with programming work at a dot-com flameout (CarOrder.com) and a proprietary trading venture (KATS) to create a high-performance platform initially for fixed-income markets. The technology, known as TOC, had multi-asset-class flexibility built in and has migrated along with its customers into foreign exchange and swaps. Broadway is thriving as volatility returns and firms of all sizes have pent-up demand for systems to support their evolving agency or prop trading styles; CEO Moeller, 39, expects to add 30 to the New York-based company’s head count of 80 in 2015. The biggest companies that historically built in-house systems are taking a “build and buy” approach, he explains. They retain lean, highly expert development teams and off-load software maintenance and other tasks that Broadway can handle more economically. “We were a big-data company before people used that term,” notes CTO Walsky, 38. With that foundation, to meet surveillance and compliance needs, Broadway brought “a real-time, reactive monitoring system from concept to deployment in 2014.”

 
The 2015 Trading Technology 40

1	2	3	4	5
Kevin Kometer CME Group	Richard Prager BlackRock	Raymond Tierney III Bloomberg Tradebook	Jonathan Ross KCG Holdings	Charles Vice Intercontinental Exchange
6	7 Zef Nikolla	8	9	10
Chris Isaacson BATS Global Markets	Bradley Peterson Nasdaq OMX Group	Brad Levy MarkitSERV	Dan Keegan Citi	Ronald DePoalo Fidelity Institutional
11 Mark McQueen	12	13	14	15 Margaret Fox
Gerard Beatty Goldman Sachs Group	Gerald O'Connell CBOE Holdings	Brenda Hoffman TMX Group	Billy Hult Tradeweb Markets	Nicholas Themelis MarketAxess Holdings
16	17	18 Martin H. Simon	19 Todd Plitt	20 A.E. Fletcher Photography
Bina Kalola Bank of America Merrill Lynch	Gil Mandelzis EBS-BrokerTec (ICAP)	Steven Randich Financial Industry Regulatory Authority	Jerry Dobner GFI Group	Michael Liberman BlueMountain Capital Management
21	22 Photographer:http://www.digitalh	23	24 Dennis Degnan	25 Paul Elledge
Bill Chow and Richard Leung Hong Kong Exchanges and Clearing	Jamie Selway Investment Technology Group	Brad Katsuyama IEX Group	John Mackay (Mack) Gill MillenniumIT	Jamil Nazarali Citadel Execution Services
26	27	28 Picasa	29 Andrew Harrer	30 Takashi KATO
Robert Cornish International Securities Exchange	Tyler Moeller andJoshua Walksy Broadway Technology	Rishi Nangalia REDI Holdings	Manoj Narang Tradeworx, Thesys Technologies	Oki Matsumoto Monex Group
31	32 unknown	33 Douglas Kurn	34 Luludi/LUZ	35 William Neumann Photography
Alasdair Haynes Aquis Exchange	Veronica Augustsson Cinnober Financial Technology	Stu Taylor Algomi	Luís Otávio Saliba Furtado BM&FBovespa	Tal Cohen Chi-X Global Holdings
36	37	38	39	40
Donal Byrne Corvil	R. Cromwell Coulson OTC Markets Group	Alfred Eskandar Portware	Richard Korhammer SR Labs	Hazem Dawani OptionsCity Software