Is It Important for Start-ups to Have a Social Mission? How do you build a great business? By adding value to peoples' lives, says Gregory Ugwi of start-up Thinknum. Here entrepreneurs tackle the concept of social missions. Related Articles Wood Next’s Julie Lawson on Building a Lean Single Family Office John Crabb RWJBarnabas Health’s Kathleen Jacobs Is Building up PE, Eyeing Overseas Assets James Comtois Global Real Estate Rebound: Signs of Sustainable Recovery and Opportunity Sponsored by Nuveen