How Important Is Character in Investing? Mary Callahan Erdoes of J.P. Morgan Asset Management says being able to trust others to do the right thing with your assets is more important than anything else. Related Articles How Tax Changes Will Upend Investing at Endowments and Foundations John Crabb Premium Druckenmiller, Samlyn, Others Join Another PureCycle Deal Stephen Taub II Live: Seizing the Model Moment Sponsored by BlackRock