How Important Is Character in Investing? Mary Callahan Erdoes of J.P. Morgan Asset Management says being able to trust others to do the right thing with your assets is more important than anything else. Related Articles Norway Tops Japan as World’s Largest Asset Owner James Comtois North Carolina Puts Billions into Higher-Earning Assets, But Not Crypto James Comtois Fireside Chat- Building Blocks: How Institutions Can Win With ETFs Sponsored by Northern Trust Asset Management