How Important Is Character in Investing? Mary Callahan Erdoes of J.P. Morgan Asset Management says being able to trust others to do the right thing with your assets is more important than anything else. Related Articles Cambridge Associates: Diversify (to Real Assets) Before the AI Bubble Bursts James Comtois Northern Trust Wealth Management’s Names New Family Office CIO John Crabb From Informing AI to Empowering Traders, Quality Data is Non-Negotiable Sponsored by CME Group