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Japan Sales Team

Ranking Overview Methodology

SMBC Nikko Securities has defended its title as the top sales provider in Japan.

After a meteoric jump from third place to first in 2021’s results, the domestic firm once again topped Institutional Investor’s All-Japan Sales Team.

As part of the All-Japan Research Team survey — where the firm took third place — institutional investors were asked to rank the firms with the best overall sales teams, while considering their performance across six sales attributes.

SMBC Nikko was recognized as number one in four of these: idea generation; market knowledge and feel; service and responsiveness; and understanding client needs. Daiwa Securities Group was tops for adding value to research, while plaudits for providing global context to sales went to Goldman Sachs.

Though it won that attribute, the American bulge-bracket firm placed just outside the top five at sixth place, up one spot from 2021. Daiwa Securities Group improved one place to take second in the overall rankings this year, while JPMorgan Chase & Co. rose from fifth to third in 2022. Nomura held steady at fourth, while Mizuho dropped from second to fifth place.

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To select the members of Institutional Investor’s 2022 Japan Sales Team, we invited participants in the broader research survey to rank the firms with the best Overall sales teams, as well as their performance across six sales attributes.

Top 10 sales table is based on the overall weighted vote count. Voters are required to meet eligibility requirements, and all ballots are subject to review by II’s Research Operations Group.

The 2022 Japan Sales Team was compiled by Senior Project Manager Tucker Ewing, along with Xiao Lu and Michael Clemons.

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