Overview

For the second year in a row, Morgan Stanley and J.P. Morgan lead Institutional Investor’s All-America Sales Team.

More than 2,200 buy-side analysts and money managers participated in the ranking, which represents the views of 958 firms managing about $10.4 trillion in U.S. equities.

Morgan Stanley placed first in the specialist sales division, while J.P. Morgan took the crown in the generalist category.

Both generalist and specialist sales people were ranked on four attributes: understanding of clients’ investment needs and strategy, knowledge and effective communication of research product, quality of idea generation, and quality of service intensity and responsiveness.

Within the specialist category, Morgan Stanley placed first in three of the four categories it topped last year: basic materials, capital goods/industrials, and technology, media, and telecommunications. The fourth category, energy, was ceded to Credit Suisse. J.P. Morgan took first place in the consumer sector.