Methodology

To select the members of Institutional Investor’s 2021 Emerging EMEA Sales Team, we invited participants in the broader research survey to rate the firms on their sales teams.

Voters rated firms on 6 attributes: adding value to research, global context, idea generation, market knowledge and feel, service and responsiveness, and understanding client needs. We received responses from 407 buy-side money managers at 275 firms.

Each vote was weighted by the voting firm’s European commission range and the rating awarded to create the rankings. The Sales Leaders table was calculated by adding together a firm’s overall scores within each attribute to produce a table of the top ten firms.

Voters are required to meet eligibility requirements, and all ballots are subject to review by II’s Research Operations Group.