The future of equity research in emerging markets is hybrid — according to the EMEA region’s top brokers.
After a year and a half of supporting investors virtually in the developing markets of Eastern Europe, Russia, the Middle East, and South Africa, equity research providers are starting to transition their analysts — and client relationships — back to the office as volatility in the region continues.
“The hybrid strategy for client interactions will continue to be a necessity,” according to Sophie Warrick, head of EMEA Equity Research at JPMorgan Chase & Co.
“It has been really pleasing to see the level of virtual connectivity with clients in different regions, which have exceeded the level which took place historically via physical marketing,” she said. “In this sense Covid-19 brought us closer to our clients; adding back in-person interactions is something we are all looking forward to, but the space between physical trips will be filled with more client engagement than before.”
Clients clearly felt the same way…