It has been a year in which investors have needed the support of the sell side’s sales teams — and one firm has differentiated itself as the best in client service.

Morgan Stanley has definitively risen to the top of Institutional Investor’s 2020 All-America Sales Team, which recognizes the firms with the best sales professionals. This year the bank repeated its first-place finish in specialist sales and claimed No. 1 in the generalist sales category, bumping JPMorgan Chase & Co. into second place.

While much of last year was spent digesting regulation like the European Union’s updated markets in financial instruments directive — which unbundled research dollars from trading in January 2018, transforming client relationships — this year’s sales teams were focused on delivering the best possible service amid the global pandemic caused by the coronavirus...

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