What we’re looking for from contributors and how to send us pitches.

What We’re Looking for

  • Stories that feature conflict, narrative, access, and disclosure.
  • International content that will resonate with American readers (e.g., a London-based freelancer’s feature “The $100 Billion Venture Capital Bomb”).
  • Articles based on novel data or research about the asset management industry (e.g., the authors of II’s most-read feature, The MBA Myth and the Cult of the CEO,” built a database from which they concluded there is no link between fancy MBAs and stock performance).
  • Cultural stories about the financial industry (e.g., “The Death and Life of a Hedge Fund Mansion”).
  • Freelancers who know the institutional investment world — or at least the sectors that are relevant to their pitches.

What We’re Not Looking for

  • “High-Profile Person Opines on XYZ.” Unless the person is at the level of a Jamie Dimon, Ray Dalio, or Henry Kravis, we will pass. These stories typically flop because they are so unlikely to speak to the actual conflicts in their business segments. Without conflict, they’re just puff pieces of a sort.
  • Dry regulation-centered articles. The bar is higher for regulatory stories, but some freelancers have pulled off hits (e.g., “After Years of Talk, MiFID II Is Live. Here’s How It’s Already Changing the Research Business.”).
  • Retail investment stories. To pitch pieces relevant to financial advisers, email Greg Bartalos, the editor of II’s new publication RIA Intel, at greg.bartalos@institutionalinvestor.com.
  • Bylined articles by asset managers or service providers. If you’re interested in submitting such a piece to II, please contact our publisher, Vicki King, at vicki.king@institutionalinvestor.com for pricing and further details.

What We Pay

  • II’s freelance rate is $1/per word plus reasonable expenses. Certain writers will earn more, as will authors bringing us hot scoops.
  • We strive to be a freelancer-friendly newsroom. This means paying invoices within two weeks of receiving them and responding to pitches in a timely manner.

How to Pitch