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The Piano Experiment
According to a recent survey, 75% of retirement plan participants spent just 25 minutes or less making their investment choices. Is that really enough time to learn about something as complex as investing for a secure retirement? Prudential decided to conduct a little experiment to find out.
Watch this video to see how people reacted when they were asked to perform a difficult task, but were not given enough time to learn. You’ll understand why Prudential believes “automatic” is the key to smarter workplace retirement plan design.